Culzean Castle
3 month project to overhaul the experiential signage around the National Trust
Heritage display experts Leach Inspire partnered with brand design specialists StudioLR, to deliver the 147-sign installation. The work was part of a £2.5 million investment in visitor facilities by the National Trust for Scotland, Scotland’s largest conservation charity.
Drawing on their collaborative experiences from ‘The Plock’ project in Kyle of Lochalsh, the duo worked to tight schedules for this unique brief. But this was not before an extensive research phase which saw the team walk 17km around the coastal site of Culzean Castle to meticulously plan the job.
Overlooking the Firth of Clyde, the Castle – former home to the Marquess of Ailsa – is situated on a prestigious and opulent estate. It was therefore crucial that the signage would enhance the visitor experience from the minute of arrival. But the interpretative element of the graphical displays hasn’t been the only consideration. The beach location – whilst picturesque – means the external signs will be subject to extreme weather conditions during their lifespan.
The research therefore presented a number of key manufacturing considerations when it came to the production of the signs themselves. However, both Leach and StudioLR worked closely together from start to finish, ensuring no stone was left unturned.
The project was delivered on time and within budget, and the 147-signs now sit proud at this coastal beauty spot. The signs are virtually vandal proof and can last 10 years with ease – this will not only prolong the quality of the visitor experience, it will protect National Trust for Scotland’s investment too.
As part of the project Leach provided:
“The end result looks fantastic and your professionalism, attention to detail and quality product has been noted and already complemented on.”
– Andy Gray Managing Director, StudioLR
